![\"Email](\"https:\/\/handysends.co\/blog\/wp-content\/uploads\/2021\/06\/Email-deliverabilty-Dos-and-Dont-s-1.png\")
<\/figure>\n\n\n\nTop 3 non-negotiable facts that define the success rate of email deliverability<\/h2>\n\n\n\n
Fact#1<\/strong><\/p>\n\n\n\n \u201cThe accuracy of the email list\u201d<\/p>\n\n\n\n Fact#2<\/strong><\/p>\n\n\n\n The perfect balance of text to image, spacing, attractive type-fonts and clutter-free content<\/p>\n\n\n\n Fact#3<\/strong><\/p>\n\n\n\n \u201cReach the right target audiences within optimum time\u201d<\/p>\n\n\n\n The above factors are highly instrumental, but only contribute positively is if the emails hit the right mailbox. Email marketers, therefore, prefer to manage their email programs in a manner that the inbox placement and the email\u2019s success rate are perfectly balanced.<\/p>\n\n\n\n Brands tend to check the authentication of email only when they start to receive a negative variance, even after the authentication is validated – it is seen that they tend to play blame\u2013game or are ignorant. Whereas those are smart will immediately take action and adapt them with a highly proactive approach.<\/strong><\/p><\/blockquote>\n\n\n\n With years of experience, we have identified the right methods to safeguard the email deliveries and share with you the handiest Do\u2019s and Don’ts that will elevate the delivery percentage of emails and also monitor the open and bounce rate for them, keeping you competitively ahead and strategizing.<\/p>\n\n\n\n All the promises you make, ensure you follow them with targeted deadlines and values. Provide your subscriber with a compelling reason to opt-in and try to stand to their expectations.<\/p>\n\n\n\n As a marketer, it is important to keep your email contact list updated and regularly screened for inactive addresses. This activity improves the delivery percentage.<\/p>\n\n\n\n A professional and experienced vendor will be able to resolve the various factors that one encounters while executing the email delivery process. They will be well equipped to handle feedback loops, hard bounce, and even connection issues.<\/p>\n\n\n\n Your email deliverability highly depends on the email content, a stretched communication with irrelevant and unengaging information can result adversely.<\/p>\n\n\n\n Any complaint made against you must be handled with seriousness, Associate or subscribe under an anti-spam organization-it will give you an edge over others and show you as a responsible provider.<\/p>\n\n\n\n Your reputation score will define your market identity, hence it is important you keep a close check to improve your inbox placement and repute. Make sure all algorithms such as Sender Score, Sender Base are above average and within acceptable parameters.<\/p>\n\n\n\n Keeping your subscribers posted about your Sender CSore and complaint handling and bounce rate management helps build confidence\u2013which goes a long way in client retention.<\/p>\n\n\n\n A smart and effective way to provide an enhanced step in confirming subscriber registration. This is done post completion of the form when the first welcome mail is sent to the subscriber – the subscribers click on the confirmation email and thus his email is verified. The double-opt-in option helps reduce the bounce rate, hence a must in the do list to achieve a higher deliverability percentage.<\/p>\n\n\n\n When your subscriber opts to unsubscribe, he must be able to find a simple link to cancel or unsubscribe, in case he is not able to he will opt for the spam button- which builds a negative impact on the brand. Easy and simple steps to unsubscribe can keep the above at bay. <\/p>\n\n\n\n A secured technological structure safeguards your delivery system and prevents spam, phishing, and abuse by the third party-hence select a delivery platform that offers the highest security and is certified. Their registration with the anti-spam organization is an added advantage.<\/p>\n\n\n\n We have identified 10 key points that a brand should pay attention, to ensure that the percentage of emails delivered to the recipient’s mailbox is improved. <\/p>\n\n\n\n Email marketing campaigns must adhere to the regulated functions laid down by the Country\u2019s Privacy Policy, where clear directions are mentioned for the processing of personal data and creating a fair atmosphere with marketing intention.<\/p>\n\n\n\n Email deliverability does not depend on the volume of emails sent during a campaign, the authenticated contact list matters most. Each contact list listed must have the consent of the email owner, his willingness to be communicated is a MUST.<\/p>\n\n\n\n In case the email sent has not passed the authentication process (which means its sender details and content verified) the email in the process might be considered against the authoritative standards and fails the legitimacy. Various authentications such as SPF, DMARC, and DKIM validate the email\u2019s authentication and record with automated reports.<\/p>\n\n\n\n In case the recipient has not responded and there is a low-level engagement witnessed, never be pushy. If the subscriber remains inactive for over 3-8 weeks, it clearly shows evidence of non-interest or inactiveness. Also, many times notable email providers such as Outlook tend to seek the permission of the recipient for delivery and hold up if not responded with a satisfactory result. Try re-engagement strategy\u2013this helps to filter your database.<\/p>\n\n\n\n Sending over 2 emails monthly is a no-no. It is recommended to plan a scheduled email campaign, so the recipient over the months does have a clear idea of the email\u2019s delivery. Sending more than the required number can result in your mails landing in the spam folder.<\/p>\n\n\n\nHandySends\u2019 Email deliverability Do\u2019s & Don\u2019ts<\/h2>\n\n\n\n
Do\u2019s<\/h2>\n\n\n\n
Don\u2019ts<\/strong><\/h2>\n\n\n\n