For marketers, social media has proven to be an important avenue for reaching and converting customers. To guarantee that they are taking advantage of all opportunities available, channel managers must keep up with the newest social media trends in technical and social advances.
Here are some current social media marketing trends:
Virtual reality will be popular
People are yearning for more meaningful communications. One of the current technological advances that can provide them with interactions is virtual reality (VR).
Interacting with people through virtual reality gives you the impression of being in the same room with them, even if they’re on the other side of the planet. This is the type of involvement that people require when they need to detach themselves socially.
As platforms press forward with merging this innovation, virtual reality will become more prevalent on social media in 2021.
Stories take precedence over blog posts in the feed
LinkedIn and Instagram have jumped on board with the story’s fad. Although Instagram Stories were the most popular content earlier this year, they aren’t going away soon. Rather than reading the newsfeed, a rising number of people choose to read stories. Stories are invigorating, partly because they are only up for a short period and because they provide even more insight into people’s daily lives.
Brands should develop a better-organized strategy and content plan for Stories. Significantly, the use of video as a story will grow, as it appears to outperform photos.
Choosing to devote more time and attention to tales is a terrific approach to strengthen ties with your audience.
The value of the content will outweigh
Podcasts and newsletters, for example, are useful and quickly available content that may help organizations interact with customers and provide a more personal approach to staying in touch.
Social media and video advertising teams were required to nurture adaptive production methods that could be done from home when many firms were forced to go remote.
When consumers continued to engage with videos, live streams, and other social media material generated from home offices, marketers realized that lower-production-quality content may engage provided it gives value.
The Lead Will Be Taken by Video Content
Video content is likely to be the most engaging sort of material, and it will rule social media as an undeniable champion over all other types of content. Whether it’s short-form videos, Stories, or longer YouTube content, videos are the future of social media content.
Marketers can expect high video consumption to continue and rise in the future years as major platforms like Facebook, Instagram, Twitter, and LinkedIn gradually improve their video capabilities.
If you’re not already generating videos, now is the moment to incorporate them into your content plan. Videos will soon take over social media, and anyone who doesn’t understand this will have a hard time keeping up.
You may start with features like Stories, which can be used for both social media material and ads.
Using augmented reality is growing popular
Recent events, similar to VR, have sped up the adoption of Augmented reality (AR), notably in the social realm. AR requires no additional equipment other than a smartphone, making it more accessible than VR.
Augmented reality improves our surroundings by incorporating electronic elements and altering the way things seem in real life. This idea has recently been adopted by social media sites, which have uncovered intriguing use cases for it. Augmented reality experiences are inherently intelligent and incredibly engaging for users.
By creating AR filters to promote new items, brands are quickly being entangled with this most recent social media trend. This keeps your audience interested, and with the correct promotion, it may even help you attract new consumers.
For brands, augmented reality has a lot of potential social media applications. This pattern will also be influenced by the social media platform’s ongoing efforts to expand its AR capabilities.
Using social media for customer support is increasing
Social media has grown into a shopping platform and, more recently, a customer service channel. Many businesses have viewed social media channels as customer service tools.
As firms saw many customers were attempting to engage with them on social media, this shift occurred gradually. This could be because of a lack of response across several channels or because it was a more straightforward method of contacting the brands.
It’s assumed that brands started responding to such messages and directing customers to the channels. Because of the severe consequences of not dealing with customers well in front of others, it is likely to be the primary customer support route. As a result, it becomes even more critical for brands to treat these customers appropriately.
Live Streaming Will Be the New Normal
Face-to-face gatherings will be changed into Zoom meetings, and live shows will be transformed into live broadcasts as the new normal. As a result, there is usually an increase in using social media’s live streaming services.
Many firms are currently live streaming events, Q&As, and other material on Facebook, Instagram, and Twitter. These types of posts keep your followers connected with your company by bringing an event to their screens that they might not otherwise be able to attend.
Businesses use live video for webinars, industry conversations, product launches, and other events. As a result, if you want your social media marketing strategy to succeed, accepting live videos is a great place to start.
