Businesses all across the world have shifted their marketing campaigns to the internet. How many times have you heard that landing pages are crucial to your online marketing strategy?
A landing page differs from a website or a homepage in several ways. Your homepage and website must cater to a variety of needs and clients. A landing page is a standalone page where a customer arrives after clicking on an advertisement, a promotion, or a link on a search results page.
Landing pages direct customers to a certain product or service, and they exist for a single and interesting reason. The basis of successful web-based marketing is an engaging landing page. Your pitch could be perfect, and your PPC ads could be perfect as well. Your firm will surely suffer without a good landing page. The design of the landing page must be excellent, which is what we will discuss in this blog.
Here are five alternative techniques to improve your landing page conversions and lower your bounce rate:
Design
Your landing page’s design is the first impression your product or service will make. Although it may look unreasonable, a straightforward landing page eliminates the visual confusion. You want your website visitors’ attention to be drawn to the prize: your call to action.
A good landing page design is simple and appealing. Use a simple design with enough white space to focus people’s attention on your product and call to action. Choose a large text style to make it easy for visitors to read and understand what your landing page is all about. Similarly, make sure your design doesn’t add to the page’s loading time.
Check your page’s design at various resolutions to ensure that people with old monitors can view your heading and CTA without having to scroll. Examine how your design appears on mobile devices.
The look and feel of your landing page design will have a significant impact on its effectiveness and conversion rate. The primary goal of your landing page should be to make it as simple as possible for a visitor to convert, so make sure that all the elements of the page work together to achieve that goal.
Call to Action (CTA)
The reader should not be alarmed or confused by a call-to-action button. Call-to-actions (CTAs) can help your firm close the deal with that final click. Making attractive, convincing, and successful CTAs is therefore crucial.
Provide visitors with enticing and interactive call-to-action (CTA) buttons that encourage them to buy, sign up, request a demo, or do something else. The best option is to place CTAs at the top and bottom of the page so that customers don’t have to look over to click. You can also use a floating CTA button that is always displayed. Your CTA buttons will look nice if they change the tone or include movement to engage visitors, adding to the overall impression your business is trying to make.
Make sure the CTA’s messaging and the landing page’s header are in sync. If the header contrasts with your call to action, it may confuse, leading visitors to wonder if the CTA is linked to the wrong page. Remove any ambiguity by ensuring that your text content reflects what you’ve promised in your call to action–and vice versa. If your CTA has a deliberate catch, you will lose your clients’ confidence.
If you’re using “Submit” as your call to action, now is a good time to rethink your strategy. It doesn’t matter how good the rest of your landing page is if it doesn’t have a strong CTA.
Use the “I want to…” method the next time you’re trying to come up with a CTA.
Headlines
In a world dominated by images and videos, the text is crucial. People will read what you write, so make sure it appeals to your intended audience. The key text that your visitors’ view is the heading. It’s one of your first opportunities to make a difference in your conversion rate.
The purpose of your headline and sub-title should not merely be to sell the items or services but to establish a relationship with them and persuade them to make the best decision possible. As a result, optimizing them should be your priority. Make important and appealing headlines and sub-headlines to keep people on your page and perusing your goods.
Use a header that communicates the most important benefits your product provides. Tell your visitors exactly what they can get on your landing page in the heading. Subheadings might help to highlight whatever you’re presenting in a different light.
Above the fold
It’s worth noting that the most enticing tales are always placed on the front page, above the fold, to catch readers’ attention and force them to read the complete piece of information.
Apply the same logic to your landing pages. Keep the most important aspects of your offerings near the top, where visitors are encouraged to scroll down for more information. It’s always a good idea to use subjective tools like heat maps and scroll maps, as well as an A/B test, to figure out which fold will work best for your business.
Recognize that the best practices listed above are not a “one-size-fits-all” solution for improving your landing pages and conversion rate.
Image
Visitors will notice and respond to photos when they come on your landing page, which is another key component. As a result, use your influence to your advantage. Increase your page’s conversion rate by using graphics that communicate about your brand or outline offerings. This will set the tone for their entire experience.
Images will be the heaviest assets on your landing page most of the time, thus compressing them is a must. You must decide on the image quality you require and compress them properly. Regrettably, smaller record sizes imply lesser image quality; it’s a matter of compromise.
Conclusion
As your landing pages must generate most of your leads for your company, they require special care. Consider the preceding recommendations, change these lead generation pages, and boost your conversion rates.
